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Vermeer Corporation Regional Manager in Pella, Iowa

You’re not likely to find another company like Vermeer. Our people are from all walks of life in locations around the world, rolling up our sleeves and getting tough work done every day. Together. We’re a family-owned and operated company with an unmatched culture, one that is built on the belief that every Vermeer team member has real, personal impact – on our people, our customers and our world. Whoever you are and where you are in your career, Vermeer helps you be Equipped to Do More®.

Job Summary

Work Shift

1 - First Shift

The Regional Manager partners with key leadership at Vermeer industrial dealerships to develop business strategies and actions targeted at optimizing the dealer’s business performance. This may include working on sales effectiveness, forecasting, inventory management, and lifecycle performance. This position ensures the dealership is providing an exceptional customer experience, properly developing internal personnel, and finding ways to sustain market share and/or grow into new and existing markets. This role collaborates and coordinates with Channel Advancement, the strategic business units and other departments to ensure mutual alignment of corporate goals and initiatives within their assigned dealership territory and operations.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

  1. Demonstrate the Vermeer characteristics of caring culture, demonstrating agility, customer focused, and stewardship and model the associated behaviors.

  2. Execute the business plan:

  • Identify and discuss opportunities for improvement in dealer's business

  • Challenge and motivate for continuous improvement

  • Display understanding of dealership operations including sales, rental, parts, service, HR, and marketing

  • Ask thought provoking questions related to dealership operations and personnel

  • Understand dealer financial documents and business operations metrics

  • Conduct timely and comprehensive business plan reviews, holding both the dealership and Vermeer persons responsible for execution.

  1. Manage inventory and forecast:
  • Conduct timely and effective whole goods and parts forecast reviews with appropriate dealership personnel and segment leaders

  • Ask probing questions in order to drive dealer forecast accuracy

  • Monitor and discuss inventory levels and product turns with dealer

  1. Ensure exceptional customer experience:
  • Execute and monitor corporately sponsored dealer performance programs

  • Assist in bringing customer-related issues to timely and satisfactory conclusions

  • Facilitate effective CX (customer experience) workshops

  • Understand and regularly share CSI (customer satisfaction index) data with dealers

  1. Drive growth and sustainment:
  • Conduct timely and thorough succession planning reviews

  • Conduct timely and effective discussions of dealer staff bench strength and the professional development of key dealer personnel

  • Assess dealer facilities and discusses current and future needs

  • Articulate need for strategic alignment between the organization and the dealer network

  • Identify gaps and shortcomings in dealership staffing and discusses with dealer

  • Identify gaps and shortcomings in sales territory coverage and discusses with dealer

  • Understand Fit For Market data and discusses with appropriate dealer personnel

  • Monitor and promote frequency and the type of training dealer personnel participate in

Education and/or Experience

  • 4-year college degree with a major in Business Management, Sales, Marketing or related field.

  • Minimum 10 years experience in product sales and dealer networks; and/or combination of education and experience is required.

  • Knowledge of Vermeer products and dealership network preferred.

  • Experience in manufacturing or distribution preferred.

Other Skills and Abilities

  • Ability to think strategically.

  • Established project management skills.

  • Demonstration of strong verbal and written communication skills with great discernment in communicating sensitive information verbally and in writing.

  • Ability to develop interpersonal relationships and encourage openness while maintaining utmost company confidentiality, and trustworthiness with dealer personnel, co-workers, customers and the community.

  • Ability to work independently, managing own area of responsibility. Ability to use provided technology to work effectively with dealership personnel remotely.

  • Knowledge of company equipment, knowledge of industrial distribution laws, understanding of market share, marketing trends and marketing analysis.

  • Proven negotiation skills and experience.

  • Ability to create detailed, accurate, professional and error-free documents.

  • Demonstration of strong organizational skills.

  • Ability to be flexible, work under pressure, and manage confrontation in high pressure situations.

  • Ability to break down complex situations into manageable and actionable pieces.


Up to 50% domestic and/or international travel by car or plane may be required.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability or veteran status. Applicants requiring a reasonable accommodation due to a disability at any stage of the employment application process should contact Team Member Solutions in human resources at (641) 621-8767 or at

Why Vermeer?

Our reach is global, our impact is personal. By joining Vermeer, you won’t just be making the right step for your career. You’ll be making a real, personal impact on our people, our customers and our world.

Impact Our People: You’ll find teams of hardworking people who take pride in their work, pride in each other and pride in the principles that guide them. Our team members are diverse, talented and driven to continuously learn, improve and innovate, both for our company and for their careers.

Impact Our Customers: Whether our customers are operating small stump cutters in their backyard or giant surface mining equipment in Australia, they make progress happen. Our team members are constantly turning up new possibilities and collaboratively innovating to keep our customers and the people they serve on the leading-edge of progress around the world.

Impact Our World: At Vermeer, we believe in giving back and helping people and communities. We’ve held that belief from our founding in 1948. Our reach extends from offering impressive benefits that help our team members and their families live well, to supporting our local communities through volunteer and community investment programs. Our impact is also experienced by the way our customers use Vermeer products to make a difference. Vermeer equipment is used all around the world to keep people connected to life necessities, such as water and electricity, harvest the feed that nourishes a vibrant food supply and effectively manage precious natural resources that improve our quality of life.