Vermeer Corporation Product Marketing Specialist I in Pella, Iowa

You’re not likely to find another company like Vermeer. Our people are from all walks of life in locations around the world, rolling up our sleeves and getting tough work done every day. Together. We’re a family-owned and operated company with an unmatched culture, one that is built on the belief that every Vermeer team member has real, personal impact – on our people, our customers and our world. Whoever you are and where you are in your career, Vermeer helps you be Equipped to Do MoreTM.

Job Summary

Work Shift

1 - First Shift

The Product Marketing Specialist manages the published product information for assigned segment business unit as well as the development and implementation of sales promotions, advertising campaigns, merchandising plans, product launches, and public relations communications plans. This role researches, proposes, negotiates and implements new or revised systems of advertising or communications to dealers, regional entities and end-users for the assigned area. This position develops creative and compelling content to be utilized in collateral materials, advertising, press releases, job stories, etc., following internal guidelines and processes and through the support of vendor relationships. This role supports the product marketing team with event planning and logistics.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

  1. Demonstrate the Vermeer characteristics of caring culture, demonstrating agility, customer focused, and stewardship and model the associated behaviors.

  2. Maintain accurate product identity information for assigned segment business unit (SBU) on all published channels, both digital and print. This includes managing equipment specifications, feature/benefit information, literature, photo/video collection, etc.

  3. Coordinate marketing aspects of global product launches to meet segment and market needs while supporting corporate branding strategy. Work in tandem with other marketing groups to incorporate customer and market insights in positioning product launches. Liaison with advertising agencies, translation company and segment team to manage timeline to serve the needs of the segment, dealers, regional entities and affiliates. Coordinate with dealer marketing-communications team to incorporate Vermeer dealer network in regional marketing activities to support new product introductions.

  4. Coordinate miscellaneous promotional activities and materials for the assigned SBU, including working with supporting agencies to manage social media channels, content creation, media relations, creative needs, tradeshows, special events, etc.

  5. Assist in the creation of marketing plans and budget management for the SBU.

  6. Serve as the point person for the tradeshow support vendor, and provide event planning support and guidance to the product marketing team.

Education and/or Experience

  • 4-year college degree with a major in Marketing, Business and/or Communications.

  • A minimum of 3 years' experience in marketing or related field; and/or equivalent combination of education and experience required.

Other Skills and Abilities

  • Ability to create and update a marketing plan.

  • Ability to identify the appropriate tactics to increase product and/or company visibility.

  • Ability to provide informative and professional assistance when working with the public/customers and co-workers and maintain positive interpersonal relationships which encourage openness.

  • Ability to write and edit market collateral.

  • Ability to produce accurate, professional and error-free documents in a timely manner.

  • Demonstration of good oral communication skills.

  • Knowledge of Vermeer equipment/product/markets and competitive landscape preferred.


Up to 20% domestic and/or international travel by car or plane may be required.


All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability or veteran status.

Why Vermeer?

Our reach is global, our impact is personal. By joining Vermeer, you won’t just be making the right step for your career. You’ll be making a real, personal impact on our people, our customers and our world.

Impact Our People: You’ll find teams of hardworking people who take pride in their work, pride in each other and pride in the principles that guide them. Our team members are diverse, talented and driven to continuously learn, improve and innovate, both for our company and for their careers.

Impact Our Customers: Whether our customers are operating small stump cutters in their backyard or giant surface mining equipment in Australia, they make progress happen. Our team members are constantly turning up new possibilities and collaboratively innovating to keep our customers and the people they serve on the leading-edge of progress around the world.

Impact Our World: At Vermeer, we believe in giving back and helping people and communities. We’ve held that belief from our founding in 1948. Our reach extends from offering impressive benefits that help our team members and their families live well, to supporting our local communities through volunteer and community investment programs. Our impact is also experienced by the way our customers use Vermeer products to make a difference. Vermeer equipment is used all around the world to keep people connected to life necessities, such as water and electricity, harvest the feed that nourishes a vibrant food supply and effectively manage precious natural resources that improve our quality of life.