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Description

At WesleyLife, we believe everyone should have the opportunity to live a life of continued growth, experience, and meaning — and to pursue joy, regardless of physical, social, or economic circumstances. That applies to the people we serve — and the people who do the serving!

We want your job with WesleyLife to help you wake up each day with optimism, to reinforce to you that your potential is limitless, and to illustrate that joyful work is a part of a joyous life. You are a vital life-changer with an insistence on a purposeful life, and you deserve to choose a job that fits the way you’re committed to living your life.

At WesleyLife, we’re looking for candidates who are looking for more. If you insist on joy in your day-to-day work life, consider one of our roles. From clinical positions to hospitality roles to administrative positions, we offer all our team members the opportunity to create joy for themselves as well as the people whose lives they touch.

As our Director of Communications and Marketing, you will:

• Develop, implement, and maintain marketing and communications plans aligned with WesleyLife's sales and marketing strategy.

• Increase brand awareness, enhance reputation, and generate leads for WesleyLife's services portfolio.

• Understand WesleyLife's vision and strategies, and align communications plans accordingly.

• Collaborate with cross-functional teams to implement consistent strategies.

• Lead internal marketing resources, providing guidance and support.

• Manage relationships with external vendors, agencies, and partners.

• Collaborate with Sales Directors to deploy effective sales and marketing strategies.

• Conduct market research to identify trends and growth opportunities.

• Oversee content planning and production across various channels.

• Lead media and public relations strategies and activities.

• Identify public relations opportunities and develop external networks.

• Develop tracking mechanisms and metrics to measure marketing effectiveness.

• Manage marketing budgets and track expenses.

• Stay informed about industry trends and best practices.

The ideal candidate for the Director of Communications and Marketing will possess the following skills and attributes:

• A genuine passion for our mission and services, coupled with the ability to envision and strategize future approaches to serving and supporting older adults.

• Development experience of annual marketing and communication plans aligned with strategic goals..

• At least 6 years of experience and a proven track record of success in a senior marketing role, with a track record of developing and implementing successful marketing and communications plans

• Must possess exceptional verbal, written and interpersonal communication skills as well as the ability to function with a high degree of effectiveness as a member of a collaborative work team.

• Demonstrated experience in translating strategies into actions that align toward needed outcomes at a broader level of impact is required.

• Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.

• Agility in a fast-paced environment, coupled with the ability to inspire the team towards change and continuous improvement.

Health and Financial Benefits:

• Comprehensive benefits package: Including free single health insurance , vision and dental insurance, and 401(k).

• Extremely generous paid time off.

• Scholarship reimbursement: Up to $3,000/year for educational pursuits.

• Tuition reimbursement: Up to $1,500/year for furthering your education.

• Wellness incentives: Free wellness membership and cash incentives for staying healthy.

• Educational discounts: Enjoy an 18% discount at Purdue University Global.

Additional Perks:

Referral Bonus Program: Earn bonuses for referring qualified candidates.

Voluntary Benefits: Life, accident, and critical illness coverage available.

WesleyLife has been certified as one of 2023's Great Places to Work!

With a legacy spanning 76 years, WesleyLife has established an esteemed reputation for excellence, recognized across the Midwest as transforming the aging experience. Committed to health and well-being, WesleyLife's networks offer a comprehensive range of services, encompassing brick and mortar Communities for Healthy Living alongside home health, hospice, personal services, adult day programs, transportation, and home-delivered meals.

As recipients of the 'Great Places to Work' certification for the sixth consecutive year in 2023, we take immense pride in our vibrant and positive workplace culture. We actively foster growth and development, dedicated to nurturing your professional journey.

Only qualified candidates will be contacted to move to the next step of the hiring process. Unfortunately, WesleyLife will not sponsor applicants for work visas.

WesleyLife believes in the value of diversity within our workforce and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. Because of our commitment to your health and well-being, you will be required to successfully complete a pre-hire health assessment, and drug screen.

Qualifications

Education

Preferred

• Bachelors or better in Marketing

Experience

Required

• Demonstrated experience in translating strategies into actions that align toward needed outcomes at a broader level of impact.

• 6 years: 6+ years of experience and a proven track record of success in a senior marketing role, with a track record of developing and implementing successful marketing and communications strategies.

• Bachelor's degree in marketing, communications, business administration, or a related field