Woodward Communications, Inc. Strategic Communications Director - Animal Health in Des Moines, Iowa
Strategic Communications Director - Animal Health
Two Rivers Marketing - Des Moines, IA
4 Year Degree
Two Rivers Marketing is hiring astrategiccommunicationsdirector to join our growing team of 180 associates based in Des Moines, Iowa — this role will have the opportunity to work on leading animal nutrition and agricultural OEM accounts, among others. Thestrategiccommunicationsdirector is a member of the seniorStrategicCommunications leadership staff managing content strategy and overseeing content creation efforts, as well as guiding media relations efforts. This associateneedsa strong background in animal healthand / or agriculture. This position is responsible for all PR efforts and team member performance meeting significant monthly content needs across print, social and digital media channels.This associate oversees PR staff allocation, strategic planning, measurement, and evaluation initiatives, and is responsible for overseeing client PR budgets. An associate in this position leads business growth efforts with current clients and participates in new business pitches by providing and presenting all necessary PR components. This is also the primary client contact for PR account management issues, requiring daily-to-weekly client interactions by phone and email and an average of one face-to-face meeting with the client each month.This position is responsible for understanding the clients’ business objectives and maintaining a keen understanding of target audiences, channels,the buyer’s journey, andindustry trends. This position requires experience in creating, implementing, and managing content marketing strategies across multiple channels. This position has a deep understanding of goal-oriented, branded content-style publishing and is a strong and versatile writer/editor committed to understanding audiences and how content serves each company’s organizational goals.
Oversee all public relations activity for an account or group of accounts
Create content marketing strategies based on the client’s unique business model, company budget and desired outcomes that include all relevant print, social and digital channels.
Provide ongoing strategic direction for public relations and related efforts
Work alongside Managing Director and Account Directors to formulate and monitor comprehensive long- and short-term plans including annual marketing plans
Build client relationships and trust with clients’ personnel, including senior management
Lead agency-client meetings and routine status calls as they relate to PR efforts
Provide regular PR reports to clients including objectives, status, and results/measurement and refine as needed
Manage the allocation of PR resources inside and outside the account group, including writing needs
Writes/oversees the writing of press releases, feature stories, technical articles, etc.
Provide oversight and estimates related to work authorizations required for public relations efforts not included in annual PR budgets
Managestrategic communication team memberswithin group
Partner withaccount directorson approach to measurement and reporting across account(s). Provide insights and recommendations based on findings.
Analyze competitors in the industry to identify their strengths and weaknesses in the marketplace.
Understandtarget audiencesfor each account to determine the best way to reach them
Identify key messages to effectively communicate each company’s brand, message and voice.
Create editorial calendars based on workforce capabilities and company expectations
Follow content marketing and design trends to implement innovative practices.
Foster industry and strategic partner relationships on the clients’ behalf
Serve as subject matter expert for public relations,content strategy and content marketing
Keep client apprised of industry-relevant news with updates as they occur
Minimum10+ years of experience managing people and work teams in a public relations capacity
Experience working in an agency environment is a plus
Degree in journalism or communicationsor related field
Extensive experience with strategic PR planning, measurement/evaluation, and analysis
Experience with developing content regardinganimal health, nutrition and / or agriculture
Strong communications skills combined with business acumen
Ability to understand technical subjects, work with scientists and create content that is technical in nature
Strong problem solving, project management, and organizational skills
Excellent writing and presentation skills
Capable of bringing new ideas and pitching them both internally and externally
Ability to engage and maintain relationships amongst manager, staff, and senior level client contacts
Ability build and maintain relationships with members of key media, associations and academia on behalf of clients
Experience in social media is preferred
Aptitude in Microsoft Word, Excel, and PowerPoint