MEREDITH CORPORATION Digital Marketing Analyst in DES MOINES, Iowa
JOB DESCRIPTION I. Job Summary | Major goals and objectives. The position requires proven experience with web analytics tools such as Google Analytics or Adobe Analytics, and additional experience with data and analytics tools used in paid marketing, onsite and social testing & targeting methodologies, membership programs and cross-channel consumer marketing. Must be adept at gathering data and information from these and other sources and distilling it down to the key insights needed by a business stakeholder. Position requires a creative and diligent problem solver and have strong oral and written communication skills. Being able to answer business questions and translate complex information into tangible recommendations will be important. II. Essential Job Functions Weight % Accountabilities, Actions and Expected Measurable Results Analysis & Insights: Investigate and analyze web usage data to identify trends in consumer behavior. Provide insights into the consumer journey and recommendations for optimization and improvement. Provide competitive research and analysis to track and trend Company s competitive landscape and positioning in the marketplace. Reporting & Analytics: Identify and help develop new metrics and report creation to provide new insightsEmployer's Job# JR04826Please visit job URL for more information about this opening and to view EOE statement..