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Associate Director-SEO - ( 2104043 )

Description

SEO MANAGER/Associate Director SEO -REMOTE Specific locations

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small. Plus, start enjoying your employee benefits from day 1!

We value diversity and inclusion

We value the power of inclusive culture, so we embed diversity and inclusion in everything we do.

Pearson promotes a company culture where differences are embraced as strengths, opportunities are equal and accessible, consideration and respect are the norm, and all employees are given the chance to reach their full potential.

Through our talent, we believe that diversity and inclusion make us a more innovative and vibrant company. People are at the center of our company. We are committed to a sustainable environment and workplace ecosystem where talent can learn, grow, and thrive.

To learn more about Pearson’s commitment to a diverse and inclusive workforce please click here The Power of Difference

Summary

The Search Engine Optimization Manager is responsible for driving the SEO strategy for numerous universities across the nation and leading the vision for a team of SEO analysts. This role is partially partner facing, putting you at the center of expert conversations on what is happening in the SERPs today and how we prepare ourselves for rankings tomorrow. This role involves digital PR, on-page and off-page strategic vision and tactical implementation and is a leadership role. This role is also responsible for managing vendor contact, budgetary discretion and cross functional collaboration. Analytical and presentation skills are a must. This is Senior/Management level position which requires expert knowledge and little to no instruction.

General Responsibilities

Responsibilities are applicable based on the position focus/channel

• Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities.

• Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources.

• Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels.

• Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results.

• Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or she supports.

• Provides insights which facilitate the development of plans for partner promotion

• Executes against partner marketing plans to deliver results that exceed defined objectives

• Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives.

• Creates buy-in from multiple constituents in a collaborative cross-functional environment

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Qualifications

• General Qualifications

• 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education

• Minimum 5 years’ experience in SEO

• Minimum 3 years’ experience managing a team of SEO Analysts.

• Sr. level position requires expert level experience in the following areas:

• Specific knowledge about search engines and their ranking algo’s.

• Deep knowledge of SEO practice and methodology, including architectural and design competencies, content and writing knowledge; as well as off-page link and promotion understanding.

• Expert understanding of SEO kpi’s and reporting/analytical tools Moz., Raven Tools, Keyword Spy, Link Sleuth etc.

• Very strong knowledge of Web Analytics applications such as Google Analytics Experience with a wide variety of Content Management Systems, Web Site Architecture, and knowledge of HTML

• Experience with web analytics and a/b testing applications

• Experience with the development, management, analysis, reporting and forecasting of media campaigns

• Experience in or with digital marketing for lead generation, channels, sources, best practices and KPI’s.

• Experience managing out-sourced vendors

• Supervisory Responsibilities :

• Manage team of SEO Analysts across multiple locations

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply

Primary Location : US-RE-Remote

Other Locations : US-FL-Tampa, US-RE-Remote, US-AZ-Chandler, US-IL-Elk Grove Village, US-FL-Miami, US-FL-Jacksonville, US-FL-Tallahassee

Work Locations :

US-Remote

Remote

Job : Marketing

Organization : North America

Employee Status : Regular Employee

Job Type : Standard

Job Level : Manager

Shift : Day Job

Travel : Yes, 25 % of the Time

Job Posting : Mar 15, 2021

Job Unposting : Ongoing

Schedule: : Full-time Regular

Req ID: 2104043