Bayer Assoc Mgr Data Science in Des Moines, Iowa
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.
Assoc Mgr Data Science
YOUR TASKS AND RESPONSIBILITIES
The primary responsibilities of this role, Associate Manager Data Science, are to:
Work under the guidance of the Director of Advanced Analytics and Data Science to deliver consumer data-driven analytics across existing and new digital data sources to gain a more granular understanding of our consumer and convert insights to action;
Use Machine Learning ensemble models and algorithms (apriori, random forest, boosting methods, etc.) to understand behavioral cohorts of consumers, derived from media audiences based on combinations of lifestyle choices, health conditions and demographics;
Understand unique path to purchase plus avenues for Consumer product, Retail and E-commerce channels and contact innovation;
Deploy and test the impact of dynamic content against scores of audience profiles that are lifestyle and health condition driven;
Test, learn and scale;
Develop short term digital attribution models based on path to purchase while controlling for select market conditions;
Find anomalies in trends on granular consumer and retailer data using machine learning algorithms;
Work independently in a virtual, networked environment;
Deliver project outcomes;
Build frameworks and quality control mechanisms to ensure highest levels of data integrity;
Serve as a thought partner for functional counterparts to inform usage of predictive methods/tools for enhancing business units’ needs;
Identify and build relationships with potential external consulting firms/vendors or parties who may assist in the building of the predictive analytics capability.
WHO YOU ARE
Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:
Bachelor’s degree with at least five years of data science experience, with at least two years focused in CPG or Master’s degree with at least three years of experience;
Machine Learning, Applied Mathematics, Computer Science or other related quantitative discipline;
Expertise in one or more core analytics methods including predictive modeling, machine learning, unstructured data analytics/NLP, simulation and optimization techniques;
Knowledgeable of the digital media planning, measurement and optimization process and acumen (both online and offline);
Programming experience in Python;
Using Machine Learning algorithms to gather, transform and analyze data to create compelling visualizations and presentations;
Ability to tell a story with data to a business audience;
Builds effective teams, cultivates innovation, learning and change agility, customer focus, action oriented/drives results, collaborates globally and locally, plans and aligns, drives stakeholder engagement, manages effectively suppliers;
Proficient with direct and/or interactive marketing test design including A/B Testing for digital media;
Demonstrated history of innovation with emerging ad platforms, data, measurement or analysis techniques;
Critical thinking, capable of generating consistently accurate, useful reports as well experience in translating data into actionable insight relevant to marketing program objectives;
Proficient in integrating multiple data sources (1st-party, 3rd-party, media activity) and utilizing creative analytical approaches to answer client audience insight or performance questions;
Excellent financial management skills to critically and objectively assess programs and cost investments versus results;
Ability to streamline operational processes;
Superior analytical ability, assessing different models and related outputs, with understanding of impact;
Excellent communication skills;
Be able to create an environment that encourages innovation and risk taking;
Strong analytical skills and comfortability with digital programs and platforms, including strong Microsoft Office skills.
Experience in media attribution and performance measurement of digital media tactics in a CPG environment;
Experience with digital consumer data platforms;
Knowledge of Google Analytics/Social Media Analytics.
Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the "Passion to Innovate" and the "Power to Change", we encourage you to apply now. To all recruitment agencies: Bayer does not accept unsolicited third party resumes.
Bayer is an Equal Opportunity Employer/Disabled/Veterans
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
Location: United States : Residence Based : Residence Based
Division: Consumer Health
Reference Code: 330021
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